The
challenge
The
business is facing closure. It’s not profitable.
The
solution
We
can help improve your profits and grow your business
When
you think of profit improvement and accountants do you automatically
think cost cutting? Of marketing, training and staff – in fact
anything of any long term value?
Well
that’s understandable – in Jan’s previous incarnation as a
Finance Director he had to play the grim reaper a few times.
In
Jan’s first job as a Finance Director his Company had a major
“profit improvement exercise” – yes, staff numbers and also
other costs were cut – indeed marketing was slashed!
It
was a mail order business and at the time they were losing lots of
money; in fact, Jan learned later that if the exercise wasn’t
successful the Company was going to be closed. For mail order now
read eCommerce.
By
careful analysis of the company’s performance it was discovered
that a key part of the operation - catalogue mailing order segments -
weren’t performing. Also, by
carefully targeting profitable segments only, huge amounts of money
were saved. Finally, by investing in a policy of sending out orders part
complete, and the rest of the order only when it was in stock, it
transformed profitability. Previously the Company waited until the
whole order was in stock and therefore “complete” before
despatching the order.
Although
postage costs went up, yet so did customer satisfaction and profits
with the business quickly
going on to make a lot of money in the next few years.
Through our
profit improvement exercises we look not just at overheads but also
examine customer retention, getting more from each customer, getting
more from your marketing, maximising production efficiency, managing
your stock and debtors and buying better. We help prioritise the
important.
We
can help you come up with an action plan for saving you money and
building your business.