When I originally started my own business back in 2005 I thought I was going to conquer the world and build a big business quickly.  

Well it wasn’t quite like that.  

I initially read a great book by Alan Weiss on building a brand which emphasised spreading your marketing across many platforms - which is what I did.  

I quite quickly won a few clients including one sizeable one but then unbelievably went four months without winning one new client.  

How do you cope with that?  

I simply kept believing.  

I kept doing essentially the same things as I knew they were right.  

I dug deep into my reserves of ‘bounceabackability’.  

I researched and sought advice wherever I could get it (free of course).  

I took work in another firm of accountants to learn more.  

I met other accountants in practice who thought I was mad to start up a new practice.  

But I kept going…..I kept bouncing back.  

And then suddenly, I started winning new clients, lots of them.  

As the business grew a new cliff appeared (I really needed an office) and ever since there’s been new cliffs, new challenges - also some difficult times - but bounceabackability and perseverance is the key.  

So don’t give up!  

Want to learn more or share your experiences or simply want help, get in touch with the business partner who cares.  

Jan Szczepanski, (pronounced ‘Che-panski’)

Mr Accountant